New High Performance Website By Tangerine Marketing

The popular Southern California auto parts company teams up with Los Angeles based marketing firm to launch a fully interactive, data-driven website.

Carson, California
May 25, 2017Aldan American, a manufacturer of high-end coilovers and suspension parts for classic and custom car enthusiasts, launches a new interactive website with one of Los Angele’s leading marketing firms, Tangerine Marketing, Inc.
The goal was to revamp the existing web platform, address the concerns of their loyal customer base, and have a site focused on being a sleek, easy-to-use resource where distributors, jobbers, and enthusiasts could conveniently access the full Aldan American product line.
“Working with the team at Tangerine, we set a deadline and hit the ground running to meet our 6 week target launch date. Our goal was to create a data focused site with advanced search built in, which was also user-friendly. Aldan American 2.0 was built on a scalable platform that’s designed to be easy for our clients to navigate on the front end and easy for my team to edit and update on the backend,” said Aldan’s President & Owner, Garrett Harmola.
Visitors to the new Aldan site can quickly find high quality suspension parts through the advanced vehicle and product search functions. Using specific part numbers or product attributes, users can find the suspension components for their OEM vehicles as well as parts and components for custom builds. “With the Aldan team, we were able to take their product catalog (with thousands of specific vehicle year/make/model applications and unique part numbers) and use this as the foundation for how we programmed and designed the website. Focusing on data first and building off this foundation created a website that met the needs of both Aldan American and their customer’s.” said Tangerine’s CEO, Sandra Grace.
Aldan’s new site is fully responsive and optimized for mobile and tablet browsing. The Team Aldan Blog is now live with full social media integration for fans to communicate directly with the Aldan American team to ask questions or simply show off their automotive projects.
For more info on Aldan American Suspension and Tangerine Marketing, check out their websites today.
About Aldan American,
Established in 1981, Aldan American is the professional’s choice for high quality, performance shock absorbers, coil-overs & suspension products designed for racing and street performance use. Aldan products are designed, tested and made in the U.S.A. Aldan American is owner operated with a team of automotive enthusiasts who specialize in suspension performance. From the first time builder to the professional racer – Aldan American is ready to help you achieve your suspension goals.