Mixed Identity on Wheels: Was the Chevrolet Monte Carlo a Muscle Car or a Luxury Cruiser?
Since the introduction of the Chevrolet Monte Carlo in 1970, opinions of Bow Tie enthusiasts have been split. Some celebrate it as a muscle car, while others view it as a personal luxury coupe. Is it one or the other, or could it be both? This disagreement in perception is reminiscent of classic ads that played with the idea of multipurpose products. Consider the iconic old-school Certs commercial, “It’s a…