The Ford Maverick Grabber: Capturing the Spirit of the 1970s Youth Market
By the late 1960s, the Ford Falcon had lost its edge, appearing outdated and stodgy to the emerging youth market. As a response, Ford introduced the Maverick in the 1970 model year to capture the attention of younger buyers eager for something fresh and stylish. The Ford Maverick replaced the Falcon, which saw its final production run in 1969. Design and Engineering While based on the Falcon platform, Ford designed…