Before the El Camino or the Apache Fleetside Pickup, There Was the Cameo Carrier
In March 1955, Chevrolet launched an entirely new series of trucks and pickups—they were advertised as “Task Force” trucks—and Chevy was determined to give the public vehicles for whatever tasks they had. So, they rolled out an innovative Task Force pickup to catch the eye of new and more buyers: the Cameo Carrier. With the Task Force trucks, Chevy was rolling out something that drove better, felt better and looked…