The First-Generation Buick Riviera: A Premium Personal Luxury Coupe
The 1963-1965 Riviera is a personal luxury two-door coupe manufactured by General Motors under the Buick brand that combined elegance with performance. A flagship model flagship for the Buick brand, the 1963-1965 Riviera was highly regarded among the automotive press of the time and was popular with wealthy buyers. The premium pricing of the 1963 Riviera is evident compared to other costs of the same period. The base price of…